On the occasion of the watch fair Watches and Wonders 2025 in Geneva, we worked with IWC Schaffhausen and Vitra to create meeting zones that brought the brand identity of the luxury watch manufacturer to life.

The carefully designed areas invited visitors to linger, exchange ideas and actively experience the IWC brand. The focus was on creating an atmosphere that met IWC's high standards and at the same time provided the ideal setting for personal discussions and exclusive networking